Ascent
Business Advisory Services

Capital Raising & Start Up Funding

Whether you’re an entrepreneur, a start-up, or an established business owner, knowing how to raise capital can often mean the difference between success and failure.

A capital raising strategy is essentially a roadmap for how your organisation will pursue and obtain the funds it needs to fuel its growth. The capital raising process can take a long time and it’s a serious undertaking. However, while you may stay up late at night searching for new investors, writing pitch decks, and pouring over financial spreadsheets, building your strategy is the simplest part of the entire process.

Creating a capital raising strategy allows you to break the process down into achievable chunks which include:

  • Setting clear goals
  • Financial preparation and readiness assessments
  • Developing the right materials
  • Practicing your pitch
  • Meeting with investors

 

Each of these steps could have many more sub-points to it, so just like anything else in business, planning matters a lot since it creates focus. Thorough planning improves your chances of success and makes overwhelming projects, like raising capital, more manageable.